

The market is cautious at the top line but sharp in pockets. Demand for AI skills rose nearly 200 percent in a year, with London accounting for 80 percent of AI-related job postings and nearly two-thirds of all UK technology vacancies according to Accenture figures reported by The Register. That concentration matters when you write a brief: the same skill sells very differently depending on where the work sits.
Wider vacancy data points the same way. The largest volume increase in vacancies from August to October 2025 was in professional, scientific and technical activities, up by 5,000 per the ONS Vacancies and jobs bulletin for November 2025. Businesses stayed careful through a subdued 2025, but there were clear demand hotspots for specialist skills including AI, data, enterprise applications and cyber security as Computer Weekly's tech recruitment outlook for 2026 notes. Power Platform sits squarely in that enterprise applications bucket, which is why its postings now influence how briefs get written.
The clearest signal is specialisation. IT business analysts, architects and systems designers, a group of around 193,000 workers, are among the occupations in critical demand, with three of five indicators flagged critical in 2025 according to the GOV.UK Occupations in demand 2025 data. These are the people who design and configure enterprise application work, so briefs increasingly ask for named platform capability rather than a generic developer title.
Security keeps its own pressure. Meanwhile the entry route is narrowing fast: entry-level postings have dropped 30 percent since ChatGPT launched according to Adzuna data cited by techUK, and the tech sector cut graduate jobs by 46 percent in a year with a further 53 percent drop projected per Institute of Student Employers figures reported by The Register.
Start with the outcome, not the title. If a role is really about Power Platform configuration, model-driven apps or workflow automation, say so in the first line of the brief and name the adjacent skills you expect. That precision helps the right people self-select and keeps you out of a crowded, generic pool.
Pay context matters too. Top technology firms can pay sizeable wages to skilled migrants, pushing pay well above thresholds, while engineering pay on the Skilled Worker route sits broadly in line with the UK average according to the Migration Advisory Committee. Knowing where your role sits on that spread helps you set expectations before you post.
When a brief hinges on one specialist skill, the job is finding the few people who genuinely match, fast. We search 15 million candidates, rank a shortlist in under 30 seconds, contact matched people in under a minute and can book an interview in under three minutes, so you spend your time on the right conversations rather than the search. Our recruitment agent manages recruitment end to end for 8% on a successful hire, with no monthly fee and no upfront cost. Ready to write a sharper technology brief and see who fits? Start today with Reed.ai.