Health and protection demand reshapes UK advice teams

Rising demand for health and protection advice is pushing financial-services firms to hire more senior, qualified advisers, with recruitment focused on higher-level roles rather than entry-level positions.
Author

Jordan Van Tonder

Job Title

Strategy and Delivery Lead

What is the state of financial-services hiring today?

The shape of demand in financial services is shifting towards the top of the qualification ladder. In the financial services sector, recruitment has generally been for Regulatory Qualification Framework (RQF) level 6 and above roles, rather than RQF levels 3 to 5, according to the GOV.UK Temporary Shortage List Stage 2 report. In plain terms, firms are hiring for the degree-equivalent, professionally qualified end of the market more than for junior or support positions.

That matters for anyone building a health and protection advice team. When demand concentrates on senior, regulated expertise, the people you need are harder to find and more sought after. The question for employers now is not simply whether to hire, but how to attract and secure the smaller pool of fully qualified advisers who can give clients confident, compliant advice.

Which roles and dynamics are driving the change?

The pull towards higher-level roles tells you where the pressure sits. Because recruitment has generally been for RQF level 6 and above rather than RQF levels 3 to 5, as noted in the GOV.UK Temporary Shortage List Stage 2 report, the roles in demand are the ones that carry real regulatory responsibility: qualified advisers, paraplanners moving up, and technical specialists in protection and health products.

The dynamic is straightforward. Clients want advice on income protection, critical illness and private health cover, and that advice has to come from someone properly qualified to give it. So the competition is not for volume hiring at the junior level. It is for the senior, credentialed people who can own client relationships and stand behind the advice they give.

How do you hire well in financial services?

Start by being precise about the qualification level you actually need. If the work sits at RQF level 6 and above, as the pattern described in the GOV.UK Temporary Shortage List Stage 2 report suggests, say so clearly in the brief. A sharp, honest spec saves everyone time and surfaces the right people faster.

  • Define the regulatory qualification level up front, so you only speak to people who can do the regulated work.
  • Move quickly: senior, qualified advisers rarely stay on the market long, so a slow process loses them.
  • Sell the role, not just the salary: scope, client ownership and progression matter to experienced advisers.
  • Protect candidate experience throughout, because the person you interview today talks to their network tomorrow.
  • Plan for the long term by building a pipeline, not just filling the vacancy in front of you.

Hiring well in a tight market comes down to clarity and speed. When you know exactly who you want and you can reach them before anyone else, you win the people who reshape your advice team for the better.

How can we help you build your advice team?

When you need senior, qualified advisers fast, speed and reach decide the outcome. We search a database of 15 million candidates and manage recruitment end to end, so you can focus on choosing the right person rather than chasing applications. Our recruitment agent manages recruitment end to end for 8% on a successful hire, with no monthly fee and no upfront cost, through Reed.ai. If you are building a health and protection advice team, talk to us today and let's start your shortlist.

Sources

Jordan Van Tonder
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